OVO® is an accomplished branding agency designed to solve critical business issues. We grow and protect value for clients through a considered approach to brand building and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. OVO is based in Portland, Oregon and serves clients throughout the U.S.View Our Work →
Branding is not a service we offer—it’s all that we do.
Strategic thinking + expert execution = long-term value.
Research, strategy and rebranding for a non-profit air medical provider.See Results →
Renaming and a new brand identity for CloudApp, the screen capture and screen recording tool.See Results →
Thoughts on branding, design and business.
What is the mystery behind why we, as consumers, prefer one brand over another? And what moves us to make that brand purchase? The reasons are many but as marketers, the answer comes down to appealing to what’s inside each of us and what we deem as most important in our lives.Full Article →
It’s no secret: for people to buy (into) a brand, they first need to know it exists. No matter an organization’s industry, geography, size, price or positioning, brand awareness is where the customer journey begins. In that regard, it is an essential benchmark for all brand stewards.Full Article →
Understanding the impact of a rebrand is a long-term process that’s critical to transforming market perceptions—and it must start before launch. By quantitatively measuring and benchmarking perceptions of your organization’s brand, you can unlock opportunities for strategy-based decision-making.Full Article →