The Oregon Museum of Science and Industry (OMSI) is one of the top science resources in the United States, boasting an international reputation for exhibit design and educational programing. Through its 220,000 sq. ft. museum facility and educational programs throughout the Northwest, OMSI serves more than 1 million people every year.


At the onset of a major capital campaign and a $2 million restaurant renovation, OMSI sought to confront increased fracturing among its various owned brand properties.


OMSI hired OVO to reinvigorate the 67-year-old brand, for which OVO has served as agency of record since 2011. During our tenure with OMSI thus far, OVO has guided the organization through several strategic initiatives including an extensive rebranding that included brand architecture development, positioning, and verbal and visual identity work for the parent brand and its sub-brands. Additional work has included a museum way-finding system, website design and the development of extensive brand standards documentation.


Informal Science Education