Have you wondered: Why is the source of my food important? Is cooking like chemistry? How do my taste buds work? Theory, a new 9,100 sq.ft. restaurant at OMSI, encourages its guests to explore the science of food.


OVO worked in collaboration with OMSI and Bon Appétit to assist in shaping the vision for the restaurant brand, consulting on brand strategy, positioning, naming, visual identity, interior design and graphic style. OVO also built-out the core written system and designed and developed the Theory website.


Photography © Gia GoodrichOMSI