A campaign to encourage donor participation in a global crisis.
Mercy Corps is a global humanitarian organization working to empower people to recover from crisis, build better lives, and transform their communities. Since 1979, they have provided more than $4 billion in lifesaving assistance and have responded to nearly every global emergency during the past twenty years.
In 2016, Mercy Corps asked OVO to conceptualize a campaign strategy to appeal to existing and new donors and demonstrate how the organization works differently. In one week, OVO generated six campaign concepts — each focused on an area of conflict in which people were displaced from their homes. “Wish You Were Here” was a first-person account from the eyes of a young Syrian refugee telling modern stories of migration love and loss through letters, social media, photographs and journal entries. The campaign was made actionable by a written and visual guide for creative execution. The result was an incredibly emotional response. And donors brought to the table.