Tradeshow Design defined: For many brands, the trade show is where transactional business gets done. It’s an environment that can seem hectic, with booth after booth vying for attention. But for brands, it’s often the ideal platform for bringing together and conveying all of the elements that make it special. Ideally, it’s a collective environment that combines visual branding; graphics, architecture, audio and lighting to utilize immersive technology, teaching and training to inform and inspire sales. It’s a uniquely interactive experience that mixes direct (human) contact and digital and traditional messaging in real time. In physical form, the tradeshow offers a collection of brands within the brand. Make no mistake: Brand representation is often both intensive and expensive. But the returns can be monumental.
We work with clients to develop tradeshows of impact, with the intent of facilitating sales and interaction through functional usability and appropriate beauty.
Tradeshow design process and deliverables:
- Tradeshow concept and coordination
- Core messaging and presentation
- Booth design
- Sound and lighting design
- Interactive displays
- Staff “walk and talk” planning
- Content development
- Supporting collateral