OVO® is an accomplished branding agency designed to solve for critical business issues. We grow and protect value for clients through a considered approach to brand building and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. OVO is based in Portland, Oregon and serves clients throughout the U.S.View Our Work →
Branding is not a service we offer—it’s all that we do.
Strategic thinking + expert execution = long-term value.
Thoughts on branding, design and business.
With unmatched access to the customer and control of marketing communications, the Chief Marketing Officer can significantly influence issues of brand strategy and identity, and in turn, elevate their own power within the c-suite.Full Article →
More wars have been fought over bananas than oil. Chiquita®, a pioneer in food branding credited with the introduction of stickers on fruit in the U.S., continues to struggle to align its brand promise with its actions in a world in which consumers demand to know where, and how, the products they purchase are made.Full Article →
With U.S. companies hyper-focused on quarterly earnings, brands face pressure to drive immediate sales. But what may appear to be a successful short-term initiative can degrade goodwill and loyalty while devaluing a brand’s offering. Are you trading the ongoing viability of your business for near-sighted ROI?Full Article →
The media has officially declared the end of the world’s love affair with Silicon Valley. With a brand tarnished by sexual harassment, gender bias, data privacy violations and a failure to deliver on its rags-to-riches promise, observers are calling on Silicon Valley to change.Full Article →