OVO® is an accomplished branding agency designed to solve critical business issues. We grow and protect value for clients through a considered approach to brand building and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. OVO is based in Portland, Oregon and serves clients throughout the U.S.View Our Work →
Branding is not a service we offer—it’s all that we do.
What is at the core of the brand? What is it about a brand that resonates with its audience? Why is another brand underperforming? Brand Discovery employs research and evidence to reveal the truths underlying perception, potential and performance.Discovery In Depth →
An effective and actionable rebranding requires a strategy well defined. As the guide for articulating the brand purpose, promise and position, Brand Strategy aligns organizational teams in all efforts to enhance brand equity and deepen customer engagement.Strategy In Depth →
As brand is the heart and soul of an organization, its identity is the face. Made up of various features and expressions, it’s how the market sees the brand. Brand Identity begins with the name and continues through the logo, the tagline, typography and color.Identity In Depth →
Much like people, healthy brands are fluid. Evolving. The environment is in near-constant flux. Market opportunities are presented. Competition grows. Brand management is about measuring these changes and adjusting to better deliver on the brand promise.Management In Depth →
Strategic thinking + expert execution = long-term value.
Desert Botanical Garden
Growing appreciation in the heart of Arizona’s Sonoran desert.See Results →
Strategy and brand work for an emergency animal hospital.See Results →
Technology branding for a radical innovation in brain surgery.See Results →
Thoughts on branding, design and business.
Quantitative Research: Measuring the Efficacy of a Rebranding
Understanding the impact of a rebrand is a long-term process that’s critical to transforming market perceptions—and it must start before launch. By quantitatively measuring and benchmarking perceptions of your organization’s brand, you can unlock opportunities for strategy-based decision-making.Full Article →
Brand Positioning: A Guide to Staking Your Claim
Occupying a unique place in the minds of customers requires careful examination of the environment in which your brand competes. Take advantage of natural strengths unassailable by competitors while aligning the organization to deliver on a singular sense of identity.Full Article →
Best Practices: Brands Thinking Forward
For the third and final chapter in this series, we consider brands emerging from the era of COVID-19. During this time, we’ve been inspired to work together in the face of adversity. We’ve seen examples of organizations that have done so with grace and others that seemed to stumble uphill. Elon Musk, anyone? Boeing or WeWork? Let’s focus on the shining examples and watch how the market responds.Full Article →
Staying Safe While Thinking Forward
The second chapter in a short series, we continue to explore life and work in the time of COVID-19. Our goal with this series is not to provide the silver bullet. Each brand, each agency, and each client is unique. And that’s the point. But we do intend for these installments to provide food for thought and a touch of inspiration as we work to emerge from the challenges that Coronavirus has introduced.Full Article →