OVO® is an accomplished branding agency designed to solve critical business issues. We grow and protect value for clients through a considered approach to brand building and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. OVO is based in Portland, Oregon and serves clients throughout the U.S.View Our Work →
Branding is not a service we offer—it’s all that we do.
Strategic thinking + expert execution = long-term value.
Thoughts on branding, design and business.
Coleman is synonymous with camping today, but its journey to recreational equipment market leader included attempts to launch waffle irons, toasters and air conditioners. It wasn't until it developed an Army stove during World War II that Coleman began to evolve into a brand trusted by campers around the world.Full Article →
Humans have a deep-seated need to name and be named, and researchers have long acknowledged that there is great power in naming things. We name to identify, symbolize, refer, describe, simplify, organize and, most importantly, to tame. When you tame something, you do so to bring it closer. Through the act of taming, we make ties and emotional bonds with people and things.Full Article →
The effective rebrand proceeds as more of an evolution than a big bang. It enables companies to retain the brand equity they’ve amassed while shifting to respond to changing markets, better integrate new products and services, or integrate new value following a merger or acquisition. The fear of getting it wrong, however, can be paralyzing.Full Article →
With unmatched access to the customer and control of marketing communications, the Chief Marketing Officer can significantly influence issues of brand strategy and identity, and in turn, elevate their own power within the c-suite.Full Article →