OVO® is an accomplished branding agency designed to solve critical business issues. We grow and protect value for clients through a considered approach to brand building and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. OVO is based in Portland, Oregon and serves clients throughout the U.S.
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Branding is not a service we offer—it’s all that we do.
Brand Discovery
What is at the core of the brand? What is it about a brand that resonates with its audience? Why is another brand underperforming? Brand Discovery employs research and evidence to reveal the truths underlying perception, potential and performance.
Discovery In Depth →Brand Strategy
An effective and actionable rebranding requires a strategy well defined. As the guide for articulating the brand purpose, promise and position, Brand Strategy aligns organizational teams in all efforts to enhance brand equity and deepen customer engagement.
Strategy In Depth →Brand Identity
As brand is the heart and soul of an organization, its identity is the face. Made up of various features and expressions, it’s how the market sees the brand. Brand Identity begins with the name and continues through the logo, the tagline, typography and color.
Identity In Depth →Brand Management
Much like people, healthy brands are fluid. Evolving. The environment is in near-constant flux. Market opportunities are presented. Competition grows. Brand management is about measuring these changes and adjusting to better deliver on the brand promise.
Management In Depth →Results →
Strategic thinking + expert execution = long-term value.
Life Flight Network
Research, strategy and rebranding for a non-profit air medical provider.
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Zight
Renaming and a new brand identity for CloudApp, the screen capture and screen recording tool.
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Notable Clients Include
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Thinking →
Thoughts on branding, design and business.
How to Improve Brand Preference
What is the mystery behind why we, as consumers, prefer one brand over another? And what moves us to make that brand purchase? The reasons are many but as marketers, the answer comes down to appealing to what’s inside each of us and what we deem as most important in our lives.
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How to Improve Brand Awareness
It’s no secret: for people to buy (into) a brand, they first need to know it exists. No matter an organization’s industry, geography, size, price or positioning, brand awareness is where the customer journey begins. In that regard, it is an essential benchmark for all brand stewards.
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Amplify Nonprofit Impact Through a Rebrand
Common indicators that your nonprofit may benefit from rebranding
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Quantitative Research: Measuring the Efficacy of a Rebranding
Understanding the impact of a rebrand is a long-term process that’s critical to transforming market perceptions—and it must start before launch. By quantitatively measuring and benchmarking perceptions of your organization’s brand, you can unlock opportunities for strategy-based decision-making.
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