OVO® is an accomplished branding agency designed to solve critical business issues. We grow and protect value for clients through a considered approach to brand building and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. OVO is based in Portland, Oregon and serves clients throughout the U.S.
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Branding is not a service we offer—it’s all that we do.
Brand Discovery
Discovery answers the brand’s core business questions. To effectively comprehend the heart of the brand, discovery reveals brand strengths and weaknesses and what customers value most in your offering and why.
Discovery In Depth →Brand Strategy
Strategy aligns every aspect of the brand offering and connects the brand experience with the emotional needs of an engaged and loyal customer. This connection establishes brand preference, and in turn, builds brand equity.
Strategy In Depth →Brand Identity
Identity is the outward representation of the brand. From the brand name, to the logo, tagline and tone, brand identity synthesizes the discernible components of the brand offering to present a recognizable image to the consumer.
Identity In Depth →Brand Management
Management is the continued analysis and execution of all techniques utilized to maximize the value of the brand. This includes bringing the brand to life for customers and employees by thoughtfully aligning people, processes and tools.
Management In Depth →Results →
Strategic thinking + expert execution = long-term value.
DaBella
Building brand for one of the largest home improvement services companies in the U.S.
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Notable Clients Include
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Thinking →
Thoughts on branding, design and business.
How a Shift from Military Manufacturing to Outdoors Products Defined Coleman’s Brand
Coleman is synonymous with camping today, but its journey to recreational equipment market leader included attempts to launch waffle irons, toasters and air conditioners. It wasn't until it developed an Army stove during World War II that Coleman began to evolve into a brand trusted by campers around the world.
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Why We Name: The Power of Taming to Drive Deep Connections with a Brand
Humans have a deep-seated need to name and be named, and researchers have long acknowledged that there is great power in naming things. We name to identify, symbolize, refer, describe, simplify, organize and, most importantly, to tame. When you tame something, you do so to bring it closer. Through the act of taming, we make ties and emotional bonds with people and things.
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Taking the Fear Out of Rebranding
The effective rebrand proceeds as more of an evolution than a big bang. It enables companies to retain the brand equity they’ve amassed while shifting to respond to changing markets, better integrate new products and services, or integrate new value following a merger or acquisition. The fear of getting it wrong, however, can be paralyzing.
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What a Focus on Brand Means for CMOs: Power, Influence and Greater Job Security
With unmatched access to the customer and control of marketing communications, the Chief Marketing Officer can significantly influence issues of brand strategy and identity, and in turn, elevate their own power within the c-suite.
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