OVO® is an accomplished branding agency designed to solve critical business issues. We grow and protect value for clients through a considered approach to brand building and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. OVO is based in Portland, Oregon and serves clients throughout the U.S.View Our Work →
Branding is not a service we offer—it’s all that we do.
Strategic thinking + expert execution = long-term value.
Thoughts on branding, design and business.
In the sprawling, sunbaked metropolis of Phoenix, the population swells with snowbirds during the winter—a migration that city officials encourage as enthusiastically as they woo tech leaders wearying of high prices in larger cities. Phoenix’s proponents assert that the once much-maligned city is undergoing a massive transformation—both in business growth and culture.Full Article →
Humans have a deep-seated need to name and be named, and researchers have long acknowledged that there is great power in naming things. We name to identify, symbolize, refer, describe, simplify, organize and, most importantly, to tame. When you tame something, you do so to bring it closer. Through the act of taming, we make ties and emotional bonds with people and things.Full Article →
The effective rebrand proceeds as more of an evolution than a big bang. It enables companies to retain the brand equity they’ve amassed while shifting to respond to changing markets, better integrate new products and services, or integrate new value following a merger or acquisition. The fear of getting it wrong, however, can be paralyzing.Full Article →