OVO® is an accomplished branding agency designed to solve critical business issues. We grow and protect value for clients through a considered approach to brand building and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. OVO is based in Portland, Oregon and serves clients throughout the U.S.View Our Work →
Branding is not a service we offer—it’s all that we do.
Strategic thinking + expert execution = long-term value.
Growing appreciation in the heart of Arizona’s Sonoran desert.See Results →
Thoughts on branding, design and business.
Understanding the impact of a rebrand is a long-term process that’s critical to transforming market perceptions—and it must start before launch. By quantitatively measuring and benchmarking perceptions of your organization’s brand, you can unlock opportunities for strategy-based decision-making.Full Article →
Occupying a unique place in the minds of customers requires careful examination of the environment in which your brand competes. Take advantage of natural strengths unassailable by competitors while aligning the organization to deliver on a singular sense of identity.Full Article →
For the third and final chapter in this series, we consider brands emerging from the era of COVID-19. During this time, we’ve been inspired to work together in the face of adversity. We’ve seen examples of organizations that have done so with grace and others that seemed to stumble uphill. Elon Musk, anyone? Boeing or WeWork? Let’s focus on the shining examples and watch how the market responds.Full Article →
The second chapter in a short series, we continue to explore life and work in the time of COVID-19. Our goal with this series is not to provide the silver bullet. Each brand, each agency, and each client is unique. And that’s the point. But we do intend for these installments to provide food for thought and a touch of inspiration as we work to emerge from the challenges that Coronavirus has introduced.Full Article →