OVO® is an accomplished branding agency designed to solve critical business issues. We grow and protect value for clients through a considered approach to brand building and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. OVO is based in Portland, Oregon and serves clients throughout the U.S.
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Branding is not a service we offer—it’s all that we do.
Brand Discovery
What is at the core of the brand? What is it about a brand that resonates with its audience? Why is another brand underperforming? Brand Discovery employs research and evidence to reveal the truths underlying perception, potential and performance.
Discovery In Depth →Brand Strategy
An effective and actionable plan requires a strategy well defined. As the guide for articulating the brand purpose, promise and position, Brand Strategy aligns organizational teams in all efforts to enhance brand equity and deepen customer engagement.
Strategy In Depth →Brand Identity
As brand is the heart and soul of an organization, its identity is the face. Made up of various features and expressions, it’s how the market sees the brand. Brand Identity begins with the name and continues through the logo, the tagline, typography and color.
Identity In Depth →Brand Management
Much like people, healthy brands are fluid. Evolving. The environment is in near-constant flux. Market opportunities are presented. Competition grows. Brand management is about measuring these changes and adjusting to better deliver on the brand promise.
Management In Depth →Results →
Strategic thinking + expert execution = long-term value.
DaBella
Building brand for one of the largest home improvement services companies in the U.S.
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Notable Clients Include
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Thinking →
Thoughts on branding, design and business.
Phoenix, The Brand
In the sprawling, sunbaked metropolis of Phoenix, the population swells with snowbirds during the winter—a migration that city officials encourage as enthusiastically as they woo tech leaders wearying of high prices in larger cities. Phoenix’s proponents assert that the once much-maligned city is undergoing a massive transformation—both in business growth and culture.
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Branding a Commodity for Increased Profits
As collectives like Painted Hills Natural Beef have learned, a strong brand can help insulate you from fluctuations in prices and command higher prices by imbuing the product with premium qualities.
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Why We Name: The Power of Taming to Drive Deep Connections with a Brand
Humans have a deep-seated need to name and be named, and researchers have long acknowledged that there is great power in naming things. We name to identify, symbolize, refer, describe, simplify, organize and, most importantly, to tame. When you tame something, you do so to bring it closer. Through the act of taming, we make ties and emotional bonds with people and things.
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Taking the Fear Out of Rebranding
The effective rebrand proceeds as more of an evolution than a big bang. It enables companies to retain the brand equity they’ve amassed while shifting to respond to changing markets, better integrate new products and services, or integrate new value following a merger or acquisition. The fear of getting it wrong, however, can be paralyzing.
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