OVO® is an accomplished branding agency designed to solve critical business issues. We grow and protect value for clients through a considered approach to brand building and management. As senior-level consultants, we guide brand launches, strategic rebranding, naming, messaging platforms, identity systems and repositioning efforts across many diverse industries. OVO is based in Portland, Oregon and serves clients throughout the U.S.View Our Work →
Branding is not a service we offer—it’s all that we do.
Strategic thinking + expert execution = long-term value.
Thoughts on branding, design and business.
An elaborate advertising prank by discount shoe seller Payless illustrates how consumers place value—and just how powerful branding can be.Full Article →
Michelle Tam and Henry Fong are the creative powers behind Nom Nom Paleo’s recipes and cheeky personality. In this Q&A with Kyle Hildebrant, principal partner at OVO, Michelle and Henry discuss the evolution of the brand—from blog to James Beard nomination and New York Times bestselling cookbooks “Nom Nom Paleo: Food for Humans” and “Ready or Not!”, and what’s next for Nom Nom Paleo.Full Article →
More wars have been fought over bananas than oil. Chiquita®, a pioneer in food branding credited with the introduction of stickers on fruit in the U.S., continues to struggle to align its brand promise with its actions in a world in which consumers demand to know where, and how, the products they purchase are made.Full Article →
With U.S. companies hyper-focused on quarterly earnings, brands face pressure to drive immediate sales. But what may appear to be a successful short-term initiative can degrade goodwill and loyalty while devaluing a brand’s offering. Are you trading the ongoing viability of your business for near-sighted ROI?Full Article →