Brand Video defined: It wasn’t long ago that video was seen a nice-to-have component for brands who wanted to share experiential content. Not anymore. According to Cisco’s Visual Networking Index, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic. At present, 59 percent of executives would rather watch video than read text while four times as many consumers would rather watch a video about a product than read about it.
Between seamless integration with smart TVs and advances to improve video experiences for mobile users — combined with smaller, cheaper video cameras embedded in nearly every device — video is quickly becoming the preferred tool of marketers. From a strategic standpoint, Hubspot reports that 51.9 percent of marketing professionals cite video as the type of content with the best ROI.
As with photography, OVO works in various capacities with videographers around the world. Strategy is foremost, but so is a command of the myriad organizational details that accompany video production. We identify talent and locations, direct and manage production and organize file delivery and archiving.
Video process and deliverables:
- Location scouting
- Content Development
- Art Direction
- File Production and Management
- Digital Asset Management