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Category: Knowing Brand

How a Shift from Military Manufacturing to Outdoors Products Defined Coleman’s Brand

Posted on September 4, 2019October 9, 2019 by Kyle Hildebrant
How a Shift from Military Manufacturing to Outdoors Products Defined Coleman’s Brand
Posted in Knowing BrandTagged Brand Audience, Branding History, Coleman, Coleman Outdoor Product, Product BrandingLeave a Comment on How a Shift from Military Manufacturing to Outdoors Products Defined Coleman’s Brand

Smokey (the) Bear

Posted on March 6, 2019April 9, 2019 by Kyle Hildebrant
Smokey (the) Bear
Posted in Knowing Brand

How Payless Successfully Sold its Shoes at a 1,800 Percent Markup

Posted on December 20, 2018April 8, 2019 by Ryan Durant
How Payless Successfully Sold its Shoes at a 1,800 Percent Markup
Posted in Knowing BrandLeave a Comment on How Payless Successfully Sold its Shoes at a 1,800 Percent Markup

Chiquita

Posted on March 13, 2018July 24, 2018 by Kyle Hildebrant
Chiquita
Posted in Knowing BrandLeave a Comment on Chiquita

Everlane

Posted on April 22, 2014August 2, 2018 by Eric Hillerns
Everlane
Posted in Knowing BrandLeave a Comment on Everlane

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  • How a Shift from Military Manufacturing to Outdoors Products Defined Coleman’s Brand
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  • Taking the Fear Out of Rebranding

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