Helping a 40-year-old nonprofit in its mission to make stable homes possible.


Trellis (formerly Neighborhood Housing Services of Phoenix) provides home ownership counseling, financial access and neighborhood development throughout Maricopa County. As a a 501(c)(3) non-profit organization, Trellis assists families and individuals regardless of income.

Trellis Brand Symbol
Trellis Business Cards
Trellis Logo


As Neighborhood Housing Services of Phoenix, the organization was perceived as a nondescript government agency—a far cry from their intent. Moreover, their name set the expectation that they operated only within the bounds of the city of Phoenix, diminishing their accomplishments throughout Maricopa County and making them invisible to a large swath of prospective partners, donors, volunteers and individuals seeking assistance.

Phoenix Map Overlay—Inspiration for the Trellis Symbol Inspiration for Trellis Symbol


In 2014, OVO was consulted to guide this non-profit rebranding project. Our work consisted of naming, key messaging development and design of a new visual identity system. We worked with a sizable, diverse board of directors to build upon the promise of the organization. The resulting name and messaging tells of a vibrant organization vital to the region. Roughly speaking, a trellis is a framework used to support growing things. And that’s what Trellis provides for its customers who dream of homeownership and to thriving communities throughout Arizona.

Trellis Brand Guidelines Brand Guidelines
Trellis Brand Photo of Mom and Daughter
Image of Phoenix Desert and City Skyline
Trellis Brand Photo Dad and Daughter
Trellis Stationery