OMSI Brand Positioning—Everyday Encounters with Science

Oregon Museum of Science and Industry (OMSI)

A new chapter in the 75+ year history of a beloved Oregon nonprofit.


The Oregon Museum of Science and Industry (OMSI) is one of the top science resources in the United States, boasting an international reputation for exhibit design and educational programing. Through its 220,000 sq. ft. museum facility and educational programs throughout the Northwest, OMSI serves more than 1 million people every year.

OMSI Rebranding Campaign Billboard OMSI Rebranding Campaign Billboard


At the onset of a major capital campaign and a $2 million restaurant renovation, OMSI sought to confront increased fracturing among its various owned brand properties.

OMSI Outdoors Bus of Kids
OMSI Image Body Worlds
OMSI Brand Photography (Photo Credit: Gia Goodrich) OMSI Brand Photography (Photo Credit: Gia Goodrich)


OMSI hired OVO to reinvigorate the 67-year-old brand. During our tenure with OMSI, OVO guided the organization through several strategic initiatives including an extensive rebranding that included brand architecture development, positioning, and verbal and visual identity work for the parent brand and its sub-brands. Additional work has included a museum way-finding system, website design and the development of extensive brand standards documentation.

OMSI Business Card OMSI Business Card
Brand Guidelines Excerpts (Brand Colors)
Brand Guidelines Excerpts (Brand Pattern)
Redrawn OMSI Logo Redrawn OMSI Logo
OMSI Edu Website OMSI Website
Museum Wayfinding System Museum Wayfinding System
OMSI Visitor Bifold; Cover OMSI Visitor Brochure
OMSI Corporate Bifold; Open

In Their Words:

“Devilishly creative and immensely easy to work with, the team at OVO has been a hit with the marketing department. It’s not often that you find a creative team that can balance imagination with practicality and then go on to deliver implementable results in record time. Highly recommended.”

OMSI Outdoors Trademark; Coastal Discovery Center OMSI Outdoors Trademark
OMSI Outdoors Trademark; The nature of science
OMSI Brochure Back Cover Capital Campaign Materials
OMSI Capital Campaign Materials Brochure Detail
OMSI Capital Campaign Materials Brochure Spread
OMSI Capital Campaign Materials Detail