Fora Health
Research, strategy and rebranding for a nonprofit healthcare brand in Oregon.
Background
De Paul Treatment Centers, a cornerstone in Oregon’s behavioral health landscape, had been providing substance use disorder treatment for nearly five decades. Despite their longstanding service, the organization faced challenges, including public confusion with similarly named entities like St. Vincent de Paul and a lack of clear brand identity. In anticipation of relocating to a state-of-the-art facility, De Paul sought to redefine its brand to better reflect its mission and services.
Comprehensive Stakeholder Research
To inform the rebranding process, OVO conducted extensive research involving the Board of Directors, leadership, staff, and clients. This comprehensive approach ensured that diverse perspectives were considered, providing a holistic understanding of the organization’s identity and aspirations.
Work Performed
- Brand Archetypes
- Brand Attributes
- Brand Audit
- Brand Discovery
- Brand Guidelines
- Brand Identity
- Brand Management
- Brand Positioning
- Brand Strategy
- Brand Training and Tools
- Collateral
- Logo Design
- Logo Validation
- Messaging
- Mission, Vision, Values
- Name Validation
- Naming
- Qualitative Research
- Research Analysis
- Stationery
- Tagline
- Visual Identity System
- Website
Renaming and Rebranding Development of a New Communications Program
Alongside the renaming, OVO crafted a comprehensive communications strategy to effectively convey Fora Health’s renewed mission and services. This program encompassed key messaging frameworks, media relations plans, and digital communication strategies to engage both existing stakeholders and new audiences.
Fora Health Trademark 
Fora Health Symbol Launch Materials and Environmental Graphics
To support the transition to the new brand identity, OVO designed launch materials and environmental graphics for the new facility. These elements were thoughtfully created to reflect the organization’s commitment to providing a welcoming and supportive environment for recovery.
Responsive Website and Development Outcome and Impact
The rebranding to Fora Health marked a significant evolution for the organization, aligning its public image with its mission to offer comprehensive, compassionate care for those affected by substance use disorder. The new brand identity, coupled with the move to a modern facility, positioned Fora Health to better serve the community and expand its reach.
Through this collaborative process, OVO helped Fora Health establish a clear and cohesive brand that resonates with clients, staff, and the broader community, reinforcing its role as a leader in addiction treatment and recovery services.
Exterior Signage 
Trademark Applications 
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