Branding is the deliberate act of influencing brand—the intangible impression that exists only in one’s mind. Branding informs content and tone. It seeks to align what is promised with what is delivered. As a branding agency, OVO provides the following services:

Brand Research

Brand research is tailored to answer specific business questions. Its intent is to gain a comprehensive understanding of the competitive landscape, the consumers who make up the market, and what drives category purchase.
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Brand Research deliverables may include:Deliverables may include:
  • Qualitative and/or Quantitative Research Study Development
  • Research Mediation and Facilitation
  • Reporting and Recommendations

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Brand Strategy

Brand strategy seeks to identify and shape perception, articulating a specific position. Strategy is facilitated by thoroughly defining business objectives, existing and potential competitive threats, and opportunities.
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Brand Strategy deliverables may include:Deliverables may include:
  • Brand Audit
  • Mission, Vision, Values
  • Brand Architecture
  • Brand Positioning

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Brand Identity

Brand Identity consists of the verbal and visual elements that define your brand voice. It blends vital aspects of your organization and your offering into a singular promise. It establishes your position relative to the competition and informs internal and external communication.
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Brand Identity deliverables may include:Deliverables may include:
  • Brand Attributes
  • Tagline
  • Trademark (logo)
  • Color System
  • Typographic System
  • Visual Style
  • Written Style
  • Guidelines Documentation
  • Brand Map
  • Brand Training

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Brand Execution

Brand execution is the application of the brand identity throughout all communications and across all media. We approach both writing and design as communication; as a disciplined method of solving problems. From initial concept to final approval, the objective is to create preference for your offering and loyalty for your brand.
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Brand Execution deliverables may include:Deliverables may include:
  • Websites
  • Advertising
  • Literature
  • Packaging
  • Mobile
  • Video
  • Tradeshows
  • Events

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Brand Glossary:
Terms & Definitions

In effort of providing clarity and facilitating a shared understanding, we have assembled a glossary of brand, branding and other industry relevant terms.
View the Glossary